We have been a family run business since 2017. Alex is the owner and is the gem obsessed individual. He spends his time making the videos, sourcing the material, cutting stones etc. Whitney is Alex’s sister who manages the auctions and ships your packages. Lauren is Alex’s wife, and she primarily takes care of the kids now but she is a sucker for a Paraiba Tourmaline.

Our stones are cut in house and all over the world. Alex cuts many stones at home, but we also utilize many great cutters based in the USA and abroad. The truth is, hand cutting a gem takes many hours per stone, so this cannot be a one man job.

Alex’s Favorite Gems: Fancy Colored Diamonds, Paraiba Tourmaline, Garnets like Peach and Light Pink.

Other Hobbies: 90’s Japanese Cars, Aquariums, Ping Pong.

Whitney’s Favorite Gems: Anything light Blue as she is a UNC Chapel Hill alumni.

Other Hobbies: Traveling, Running, and Buyer’s Remorse.

Lauren’s Favorite Gems: Paraiba Tourmaline, Paraiba Tourmaline, and Tanzanite.

Other Hobbies: Nike Shoe Collection, Nails, Cosmetics.